Tuesday, January 25, 2011

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Monday, January 24, 2011

web site promotion internet marketing

SEO in the niche of web hosting and domain name registration

In this article we`ll try to generalize our practices in promotion of companies that provide web hosting and domain registration services.

We will talk about such questions:

Analysis of hosting / domain name registration market and finding potentially advantageous promotion directions;

Features of keywords selection in the conditions of SEO-pressure

Definition of promotion strategy

Methods of getting links

Features of different queries groups conversion depending on geography

Typical problems that interfere sites conversion and ways of their solution

Market analysis and competitive researches. Finding potentially advantageous promotion directions

First of all, it is necessary to note that a large traffic in the niche of web hosting is deceptive. If you look at Google AdWords Keyword Tool data you will find out the following picture:

In fact, there are about 400-500 visits from the 8th– 9th place for a query “hosting” per month. It`s necessary to consider this and other points while planning hosting project promotion, because information about a large amount of queries in the Google AdWords Keyword Tool is “stuffed” with endless positions checks. As the market of hosting projects and domain name registrars is extremely competitive, you have a great chance to invest money, work and time in promotion of such queries that are stuffed and do not bring traffic and sales, and after all you can incur losses and even remain disappointed in the search promotion at all. The same can be said about domain name registration.

In fact, there are about 500-600 visits from the 5th – 6th place for a query “domain” per month.

That`s why, in our opinion, it`s better to begin promotion of hosting project or domain name registrar with finding active competitors in the search marketing niche and define their strategies. For this purpose we can recommend a wonderful tool – SemRush.

So, we need to find competitor sites in our niche, which are actively engaged in the Internet marketing. We just type highly competitive query corresponding to the topic in SemRush and find sites that are ranked well for it:

Now we need to make cleaning, i.e., remove irrelevant sites from the list. In this case, obviously, Wikipedia must be removed from the list. After checking a few queries important for you in the same way, we will receive a “crossed” list of sites. Sites from this list have good rankings for many queries in this subject, so they should be examined primarily.

Lets take a site hostgator.com as an example:

The example shows that, firstly, the number of search queries for which the site “hostgator” is shown has an explicit trend to growth. It reflects the efforts made by the owners of this project to increase its visibility in search engines.

After selection of queries that bring maximum traffic to the project according to SemRush, we get an approximate keywords list which can be used to start promotion.

Making the list of necessary keywords, let’s see whether it is a good idea for us to «meddle into a fight» for these keywords. You should consider such factor, as SEO-pressure, for this purpose.

Features of keywords selection in the conditions of SEO-pressure

You can use different tools to estimate a competition for the selected query. A plug-in for FireFox called SeoQuake is one of convenient free instruments.

Let’s type a relevant query interesting for us, e.g., business hosting:

You can see that some strong sites are present in SERP, and some of them have got from several hundreds thousand to millions of backlinks and even more. The competition in SERPs is about to be really strong, so I would like to repeat: you should select a semantic core very carefully. Moreover, there are sometimes artifacts in SERPs, and learning them is possible only from experience. Let’s take the query “ecommerce hosting”. This query is high frequency in subtopic «hosting for ecommerce sites», it has about 12 thousand searches per month in exact match worldwide:

We can see that the trends of search don’t show any sudden jumps or drops.

The target audience for these queries is in the U.S. and UK – the most creditworthy regions in general. However, traffic for such query from the American Google Top5 – Top6 is about 1-3 persons a day, with natural drops on weekends; it gives us about 40 people a month. A conversion rate for these queries is extremely low. Of course, promotion for this queries is acceptable only with the purposes of improving positioning and brand awareness, but as for sales it isn`t effective.

Let`s take a query “reseller web hosting” which has next data from Google KeyWord Tool worldwide, for comparison:

The query brings twice more traffic from the 4th-5th places having twice smaller amount of searches in exact match according to Google KeyWord Tool! Conversion rate of this query is also quite high. At that, Google Insights give the following data:

At the same time the great part of traffic and transactions comes from the U.S. and UK users despite of the fact that the site holds comparable positions also in Google.co.in.

All of these patterns are also true for domain name registrars.

It’s impossible to know this information without experience in promoting a site for such queries or without trying PPC advertising in exact match. There are a lot of keywords like these, so you should constantly monitor all queries in the aggregate estimating of the effectiveness of each one.

You can also “pull out” perspective keywords making the analysis of the backlinks text anchor to sites of competitors who are actively engaged in search marketing. You can use special tools, for example, CS Yazzle or SEO SpyGlass by LinkAssistant, either manually using Yahoo! Site Explorer.

To estimate a real traffic on a query you may also try PPC in exact match.

The following method can be used to estimate keywords efficiency. The initial necessary data is:

Position for a keyword;

Traffic on it;

Estimated number of searches from Google Keyword Tool in the exact and phrase match for the world and top regions;

Quantity of page views;

Time spent on a site;

Bounce rate;

Conversion rate.

Microsoft Excel counts a parity of all these factors with the help of formulas and allows realizing efficiency/inefficiency of each keyword visually.

Perspective traffic, quantity of searches per month (data of Google AdwordsKeywordTool) and conversion data for each query are marked with green color. Indicators exceeded the average indicators for the site to the worse are marked with red (bounce rate, number of pages reviews).The percent of conversion which vastly differs to better from the average indicator for the site is marked with yellow color in the last column (Conversion rate).

Using this technique allows tracking the most convertible requests and receiving greater outcome from a client’s site.

Selection of promotion strategy

Based on our experience in promotion of projects in the niche of hosting and domain names registration we can say that the most high-frequency, convertible and competitive queries are in these topics exactly.

Shared vs VPS vs Dedicated

If to compare an earning power of dedicated servers sale (VPS) and earning power of shared hosting sale you will come to the conclusion that in general virtual (Shared) hosting sale is more profitable: one dedicated server sale brings around 200$ of income, at the same time sale of the same server “cutted” on virtual (Shared) hosting allows to earn much more (~100×5$), even with the consideration of the increasing load on a support.

However, traffic in Shared hosting subtopic is much less than in dedicated server subtopic. People interested in such things, according to our observations, come by queries like “cheap hosting”, “cheap web hosting”, and the quantity of such searches is very small because Godaddy and Hostgator take away the lion’s share of these customers, mainly due to type-in traffic.

In this case, it seems to be a good decision to perform promotion in the VPS and Dedicated sector.

Many companies, apparently, have come to the same conclusion: promotion for queries of “shared” group is much easier, than for queries related to dedicated servers.

Specialized kinds of hosting

As we have noted above, low-frequency traffic brings rather small part in general traffic and conversion; therefore, in our opinion, it`s better to begin promotion for high-frequency keywords with addition low – and mid-frequency keywords, which give a great bulk of sales and target traffic on a site. However, if your hosting site sells “exotic ” types of hosting, such as hosting with support of Zen Cart or Django, then such low-frequency, long-tail keywords can justify themself at the initial stages of promotion.

A cost of their promotion to the Top-10 is small, and similar “exotic hosting” is usually searched by people who understand the subject well and thus type long queries in search bars.

Eventually, when the site starts to rank well for competitive queries, it makes sense to “collect” low-frequency “long tail” of queries in subjects, not to miss this small piece of the market.

Also I would like to notice that promotion for keywords like “hosting” and “web hosting” is extremely difficult process due to high competition (though these keywords begin to “sell” beginning from top-20!)

Methods of getting links

The basis of search optimization are at the moment:

keyword research;

texts and meta tags optimization according to the keywords;

adding backlinks with correct “anchors” (with right reference texts).

As we have already noted, hosting sites have a large number of backlinks. How do they receive so many backlinks? This is obvious, that reviews and comments at forums will never help to collect tens thousands of links. Four main methods used in this theme should be picked out. Some of them are typical for other niches and some of them have unusual “boom” exactly in hosting and domain subjects.

Link exchange (the proper way)

Links buying (the smart way)

Getting links through its own affiliate program.

Conversion of search traffic

Let’s look at the comparative analysis of search traffic conversion in various regions (sample of more than 90.000 sales for “domain names” and more than 2000 sales for the “hosting” market):

When I went into marketing/communications in the 80’s, things were simpler. I spoke 5 languages, which pushed me into this field. What else could I do, be a translator? Not on your life. Not when I could be creative, come up with quantitative studies and research why / how people buy.

It seemed simple, right? You have a product and you have to figure out a way to sell said product. You had magazine ad space, TV commercials, newspapers… every day, everywhere you looked, you’d see some form of advertisement. Eventually, we became desensitized to print and TV marketing – the traditional ways.

The Internet wasn’t used as it is today (although it still had some traction). The World Wide Web was the Wild Wild West. It was a “small” little marketplace, with a minor audience for client product promotion.

And Then Internet Entered the Scene… Fast Forward in Time

Advertising is more sophisticated now… but then, so are consumers. Way back when, we could survey the consumer, create charts, crunch numbers… it was all about data. Anymore, however, you have to understand consumer psychology.

Marketing has gone holistic. Yes, quantitative and qualitative data is still important, but we’re not looking at real numbers anymore. We’re looking at the consumers themselves.

What makes buyers buy? Is it the way a site looks? Does having the sidebar on the left gain a greater response than having the sidebar on the right? Are blue links more “clickable” then, say, green ones? Is “buy” more active than “act”?

What Are the Click Triggers?

With all the Google changes lately, you really have to pay more attention to your site. Of course, if you’re a regular reader, you know I push site attention anyway, no matter what Google’s doing. However, with all the vertical marketing possibilities, you want to make sure you get all the bang for your buck you can from any top listing you get.

So you study the click triggers – those beautiful little differences that cause people to click through: through to your website, through to your buy page, through to your “thank you”. It’s a step-by-step process, and you have to guide them every step of the way.

Ask yourself:

Is my content sticky? Does it have good information worth reading?

Are my headlines well written? Do they grab readers’ attentions?

Do I let others (those who will tell me the truth) read my content before I put it up? Do they like it? Do I listen when they offer suggestions?

Is it easy to navigate through my site? Does my site create a pleasant user experience?

Are You Ignoring the Individual?

This is the most serious question, and you need to really give it some thought. If your content completely targets consumers (i.e. all product/service focused) rather than having helpful bits of information, you could be losing out.

You can’t appeal to everyone; not everyone is your target market. You don’t want to get so busy trying to reach everyone that you miss those who might convert. Build your site, images, writing, etc within the context of your specific target, and then experiment.

Experiment….?

Yes, experiment. Human behavior and relevance is a beautiful thing. Being able to associate one with the other will have half your online battle won. However, you can’t just pull knowledge out of the air. You have to be willing to experiment – to test. Plenty of tools are readily available for just this purpose, such as…

Google Website Optimizer

A/B testing is in; guessing is out. If you think you might know why a page isn’t converting, that’s all well and good. However, there’s a difference between thinking you know, and really knowing. With a little A/B testing, you can find out what areas really are the problem and fix them.

Usabilla

Take a screen shot of your page and put it up on Usabilla. Let people know what questions you want them to answer and then send out the link. This little goodie can give you some very valuable insights in terms of layout and design.

4QSurvey

Very nice, very short survey. You can find out why people came to your site, whether they found what they wanted (giving you visitor satisfaction ratings) and get suggestions from them, all in the same program. Again, this is a very useful goodie.

The three above are just a few. There are, literally, tons of usability testing tools out there. Many are free; some cost, but are worth it.

You’re not going to get through today’s marketing world by guessing. You’re not going to make it with traditional marketing tools. You have to be willing to use everything at your disposal; you have to be willing to expand.

What changes have you made to keep up with online marketing and technology?

Post image via BDoughertyAmSchool

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Tuesday, January 18, 2011

Making Money Now

You're probably reading this on junk. And I'm not talking about newsprint - industry woes aside, that's high-quality stuff. But if you're on a computer or an iPad, and you're not plugged into an Internet jack in the wall? Junk, then.

But it's not your MacBook or your tablet that's so crummy. It's the spectrum it's using.

Spectrum, in the words of FCC Chairman Julius Genachowski, is the economy's "invisible infrastructure." It's the interstate system for information that travels wirelessly. It's how you get radio in your car, service on your cellphone and satellite to your television. It's also how you get WiFi.

But not all spectrum is created equal. "Beachfront spectrum" is like a well-paved road. Lots of information can travel long distances on it without losing much data. But not all spectrum is so valuable.

In 1985, there was a slice of spectrum that was too crummy for anyone to want. It was so weak that the radiation that microwaves emit could mess with it. So the government released it to the public. As long as whatever you were doing didn't interfere with what anyone else was doing, you could build on that spectrum. That's how we got garage-door openers and cordless phones. Because the information didn't have to travel far, the junk spectrum was good enough. Later on, that same section of junk spectrum became the home for WiFi - a crucial, multibillion-dollar industry. A platform for massive technological innovation. A huge increase in quality of life.

There's a lesson in that: Spectrum is really, really important. And not always in ways that we can predict in advance. Making sure that spectrum is used well is no less important than making sure our highways are used well: If the Beltway were reserved for horses, Washington would not be a very good place to do business.

But our spectrum is not being used well. It's the classic innovator's quandary: We made good decisions many years ago, but those good decisions created powerful incumbents, and in order to make good decisions now, we must somehow unseat the incumbents.

Today, much of the best spectrum is allocated to broadcast television. Decades ago, when 90 percent of Americans received their programming this way, that made sense. Today, when fewer than 10 percent of Americans do, it doesn't.

Meanwhile, mobile broadband is quite clearly the platform of the future - or at least the near future. But we don't have nearly enough spectrum allocated for its use. Unless that changes, the technology will be unable to progress, as more advanced uses will require more bandwidth, or it will have to be rationed, perhaps through extremely high prices that make sure most people can't use it.

The FCC could just yank the spectrum from the channels and hand it to the mobile industry. But it won't. It fears lawsuits and angry calls from lawmakers. And temperamentally, Genachowski himself is a consensus-builder rather than a steamroller.

Instead, the hope is that current owners of spectrum will give it up voluntarily. In exchange, they'd get big sacks of money. If a slice of spectrum is worth billions of dollars to Verizon but only a couple of million to a few aging TV stations - TV stations that have other ways to reach most of those customers - then there should be enough money in this transaction to leave everyone happy.

At least, that's some people's hope. Some advocates want that spectrum - or at least a substantial portion of it - left unlicensed. Rather than using telecom corporations such as Verizon to buy off the current owners of the spectrum, they'd like to see the federal government take some of that spectrum back and preserve it as a public resource for the sort of innovation we can't yet imagine and that the big corporations aren't likely to pioneer - the same as happened with WiFi. But as of yet, that's not the FCC's vision for this. Officials are more worried about the mobile broadband market. They argue (accurately) that they've already made more beachfront spectrum available for unlicensed uses. And although they don't say this clearly, auctioning spectrum to large corporations gives them the money to pay off the current owners. But even so, they can't do that.

"Imagine someone was given property on Fifth Avenue 50 years ago, but they don't use it and can't sell it," says Tim Wu, a law professor at Harvard and author of "The Master Switch." That's the situation that's arisen in the spectrum universe. It's not legal for the FCC to run auctions and hand over some of the proceeds to the old owners. That means the people sitting on the spectrum have little incentive to give it up. For that to change, the FCC needs Congress to pass a law empowering it to compensate current holders of spectrum with proceeds from the sale.

One way - the slightly demagogic way - to underscore the urgency here is to invoke China: Do you think it's letting its information infrastructure stagnate because it's a bureaucratic hassle to get the permits shifted? I rather doubt it.

Of course, we don't want the Chinese system. Democracy is worth some red tape. But if we're going to keep a good political system from becoming an economic handicap, there are going to be a lot of decisions like this one that need to be made. Decisions where we know what we need to do to move the economy forward, but where it's easier to do nothing because there are powerful interests attached to old habits. The problem with having a really good 20th century, as America did, is that you've built up a lot of infrastructure and made a lot of decisions that benefit the industries and innovators of the 20th century. But now we're in the 21st century, and junk won't cut it anymore.

On every user-profile page, you will now find a "Donate" button. Click it and you can give some of your available means away. This donation can be made anonymously.

As we suggested last month, Flattr's new feature will likely benefit WikiLeaks, as Flattr remains one of the only ways to make a donation to the site now that PayPal, Visa and MasterCard have closed those paths to funding. Beyond the support for WikiLeaks, Flattr has developed a small but thriving network of users: since opening its beta, it has gained 46,056 registered users and has passed more than €114,057 through its peer-to-peer payment system.

If you're still looking for more ways and more things to Flattr, a developer has taken Flattr's API and built Flattr4Android, a tool that will let users scan a QR code off-line. This code is tied to a Flattr account, making it easy for you to submit and flattr content via your mobile phone.

With these changes, Flattr address two things poised to be big trends this year: the growth of mobile money and expansion of peer-to-peer networks.

Source:http://removeripoffreports.net/

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Friday, January 14, 2011

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It has always been the case that anyone who has the benefit of Legal Aid would go running to their solicitor at the first sign of any problem. They did this on the basis that they weren't paying for any legal advice so they would have as much as possible! Sometimes however this shot them in the foot.

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Very often, funding is not a free lunch. If, (in a divorce for example) the parties are arguing over money or a house then some of the value of their house or their money may be at risk. There is an exemption which (the last time I looked) was £5000 but other than that any monies or property in dispute were at risk. In a nutshell, if the fund paid for someone to fight over the old matrimonial home then in the event that the matrimonial home was awarded to the person with the benefit of Legal Aid then the Board would want the costs they had paid, repaying from the value of the home.

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Thursday, January 13, 2011

Making Money Scam

first of all, thanks for that info ZH.

( I am beginning to suspect you are working for GS ? )

If what you say is correct, (about Funds Copper holdings) this confirms what I said earlier:

All Markets,but especially Commodities Markets are totally rigged against any Traders or Investors or anyone that is not part of a hedge-fund (like JPM or Goldman Sachs).

Especially Pension funds and retail investor funds are raided and manipulated and taken to the cleaners as they are the easiest victims with all their Tax-payers funds coming in week after week to be raided and manipulated by Hedge-funds.

This is exactly how the last crash happened.Since 2003 Commodities were aggressively pumped up to quadruple their value in 2007 just before the sub-prime crash.

Dr Copper, as it is known,was pumped up because of demand for housing so they wanted everyone to believe.Remember when Copper was so expensive People would steal it from the life power electrical circuits of Railway lines ?

Well,then the Hedge-funds decided to sell,and then,only then the crash followed !

Hedge-funds that accumulate so much commodities will have to eventually sell.That is when they go short,tell everyone to buy,then be prepared for the big crash!

It is the same old pump and dump game and we are there again in all markets,but especially the commodity Markets.

What is copper used for? Housing construction.But Housing has crashed in the sup-prime market and so why is copper at record heights again ?

Because of the pump and dump game of Hedge-funds,who have fucked the markets completely by their monopolies and manipulation without any regulation.They can make more money by going short as soon as all the suckers have come in,including all those lazy idiot pension funds,then the short selling will begin again,with the blessing of the SEC !

This Markets are completely fucked ,but especially all the commodity Markets and now especially Gold.I know many of you think that Gold is a good investment.

I don't hold any Gold myself (got all my debt paid off,own a small property in the city,have no investments apart from cash at 4.5% short-term deposits)

If it is true that JPM holds even 50% of Copper,than the Commodity market world wide is broken and dysfunctional and ready to crash! Have you looked at your CRB charts lately?

Sometimes I really feel as if I am totally surrounded by Idiots or that maybe I am the only person left taking a look at these rigged markets.I can not believe what I am seeing and I find it hard to believe that there are any Investors left at all in such a corrupt,rigged market after what happened only as recent as the 9th March 2009 when the SPY was at 677.

Dr.Copper has become another commodity Bubble again,

when it bursts,you will lose all you got locked up in this rigged ponzi Hedge-fund Casino.

http://www.crbtrader.com/crbindex/spot_calc.asp

(Yes, I really want to start using the word ‘pivot’ in more headlines in 2011 – it’s one of my New Year resolutions).

ZapTunes.com is a gigantic scam. They used to trick people into believing they could sign up for the service – handing over their credit card details in the process – and instantly gain access to an online music catalog of more than 8 million DRM-free songs they could legally download. For $25 a month.

Of course, the ‘startup’ was quickly and diligently called out for being a devious fraud, by TorrentFreak for one. Of course, it wasn’t so hard to identify ZapTunes as a huge scam – they were stupid enough to claim they’d signed a licensing deal that enabled it to offer music from The Beatles (this was way before Apple got to that point).

Anyway, they announced their shutdown just months after launching, to no one’s surprise but undoubtedly not after taking some gullible people’s money.

In their own press release, they stated that “from the very first day of its launch, ZapTunes had been struggling against numerous DMCA complaints and lawsuits that were brought against it by a handful of label companies”.

This morning, however, the fraudulent company announced its return, this time billing itself as a social music discovery network. They will stop offering free music downloads, and all existing subscriptions are to be canceled as soon as the new website is launched.

Although ZapTunes mentions how it has struggled to “get to a point of profit” to date, the company says it has attracted 25,000 subscribers to its free music download service, which, again, sets those users back $25 per month.

I sincerely hope that, too, is a lie, and far fewer people got tricked by these fraudsters.

The reason for this post is simple: I want as many people as possible to land on this blog post or the ones I linked to above when doing a search for ZapTunes, in the hopes of making them realize they should stay far, far away from it.

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